about trak


Our Business

Specialising in the Retail and Fashion sectors, our aim is to be recognised by both candidates and clients as the best at what we do – connecting the best people with the right companies and ensuring those companies gain maximum advantage by increasing the productivity and potential of their people.
Fact 1: Nearly all successful businesses acknowledge that people are their most important asset.
Fact 2: Most individuals spend a large part of their life at work and want the right role where there they can maximise their contribution to a successful, growing organisation and be both recognised and rewarded.At Trak Recruiting, we have a proud history of building relationships with both individuals and companies to ensure their employment and recruitment goals are met in a culture that is customer focused. In fact it is a combination of trust, transparency, professionalism, knowledge and success in an ongoing partner style relationship that characterises our commitment to you.To provide a premium level of service our internal culture is built on attracting and retaining the best staff with fashion, retail & recruitment experience, in an honest, supportive, caring and professional environment. This in turn transcends to our external relationships, and together with our up-to-date expertise in the sectors we work in and utilisation of the latest technology, we are able to deliver a service that is both appreciated & admired.

Our Values

  • Client relationships are the cornerstone of our success
    Ensuring our clients are aware, introduced and connected to the best talent provides them with a real competitive advantage by lifting the calibre of their team ahead of their rivals.
  • Equality for all candidates
    Candidates are treated with dignity and each application is evaluated on merit, not gender, race or class. We are mindful that sensitive information remains confidential and we endeavour to help candidates fulfil their career success and maximise their individual potential (as per our privacy policy).
  • Building a culture that is positive, supportive & passionate
    Internally we balance individual wins with team goals and create a working culture that promotes professionalism, self-development, fun, recognition, reward and opportunity.
  • We aim to be the best
    Excellence in all that we do is how we want to be recognised. Being aligned with quality, ethics and integrity while striving for continuous improvement in our practices and technology all of which leads to building better teams within our clients is how we want to be remembered.

Our Approach

The vision of Trak Recruiting and Trak Executive Search is to provide more options to both our clients and our candidates.


We do this by:


  • Employing staff that understand both recruitment and retail/fashion and are serious about providing the highest level of customer service.
  • Building communities within the areas we focus on that include active and passive candidates, clients and contacts as well as industry body heads. We very much appreciate candidate referrals and ensure appropriate thanks is given.
  • Being at the forefront in terms of our website content, our presence and commentary on social media and our knowledge on what’s happening within both the Australian and international retail scenes.
  • Striving to build and maintain partner style relationships with both candidates and clients where one-on-one communication keeps all parties up-to-date and informed of what’s happening.
  • Always adopting practices that are ethical, transparent and non-discriminatory.
  • Constantly monitoring our own internal KPI’s as well as those of key clients in terms of placement ratio’s, stick rates, time to fill and success rates. This ensures that as a firm we are always looking to improve our practises and processes.
  • Being competitive in terms of rate, but preferring to be known as offering (and delivering) a premium service rather than the cheapest option available.
  • Producing outcomes that are mutually rewarding and beneficial for all parties.

Our Ethics

In accordance with our core values and partnership approach, ethics, transparency, fairness and confidentiality have always been the foundation of Trak Recruiting’s success. As such we are confident that as individuals and as a team, Trak Recruiting observes the highest standard of ethics, probity and professional conduct.


The following principles provide a brief overview of the way we operate:

  • We will treat as confidential any sensitive information. Such information cannot be sent indiscriminately and permission must always be obtained from the owner before it is released.
  • We will give honest and truthful representation of all information in all dealings with clients or candidates. We will not retain information about clients or candidates that could influence the decision of either party.
  • We will not undertake actions that may jeopardise a candidate’s current employment.
  • Candidate information will only ever be used in relation to the normal recruitment processes of Trak Recruiting. It will not be used for any other purpose whatsoever and our Privacy Policy is in accordance with the Privacy Act.
  • We will comply with all legal, statutory and government requirements.
  • We will never “headhunt” or approach any employee who is employed by a client organisation. In line with our partnership approach, a client organisation is one which shares with us a mutual commitment, recognition and loyalty to the partnership and as such retains Trak Recruiting on a regular basis for the majority of its assignments.
  • Our goal is to improve the team calibre of each of our clients. As the Australian retail scene is at times relatively small, some of our clients may view each other as direct competitors. While we do not see this as a conflict of interest, we guarantee discretion on all sensitive corporate information which is not common knowledge in the market place.
  • Candidates who make contact with Trak Recruiting – regardless of where or who they are working – will never be disadvantaged and therefore treated equally and fairly in their application.
  • It is the practice of Trak Recruiting to search our database at the commencement of each assignment. All candidates on the database will be analysed against the role and if deemed appropriate, will be contacted unless they have been placed by us, or have expressed in writing that they no longer wish to be considered.

Your Privacy

the trak team

A short overview of the Trak Team

The staff at Trak have either a background in recruitment (in a variety of sectors) or have achieved success in the industries we recruit in - fashion and/or retail. Whilst our core values give an indicator of what's important to us, the staff working here add a number of other words to describe our culture such as "fun", "genuine", "caring", "generous", "proud", "team focused" and "professional.“

Garry Connell | CEO

garry-connellAfter joining the recruitment industry in the mid eighties, Garry commenced his own business in March 1995. He chose the acronym TRAK which summarises how he assesses potential candidates – Talent, Right experience, Attitude and Knowledge/Qualifications. Today Garry oversees the 4 parts of the group – Trak Recruiting, Trak Executive, Trak HR Consulting and Scarlett Recruitment who collectively recruit all management roles within the retail and fashion sectors as well as ensuring human productivity and potential is maximised.
During his 30 years within the recruitment industry, Garry has interviewed over 14,000 candidates for a variety of roles, located both internationally and throughout Australia. Garry utilises the Trak Executive Search business to complete “C’ level and board roles. His candidate database also extends to the UK, Asia and parts of Europe.


His philosophy on finding the right person revolves around looking at the big picture and ensuring that both experience and ‘fit’ are fully explored. He utilises advertised selections and/ or executive searches to maximise the scope of the field. His approach to the recruitment industry and the management of Trak Recruiting are reflected in the core values of the business and emphasise a win/win partner style relationship with all parties.


Garry has spoken at Australian Retail Association events – including the Retail Congress and also addressed the Australian Retail Leaders Forum. He has been on the judging panel for Young Retailer of the Year; Employer of the Year; and Retailer of the Year, and has had many articles published in the magazine “Inside Retailing”.
To keep abreast of international trends and concepts, Garry has completed the Westfield Retail Study Tour from 2007 –2014, and has explored the retail highlights of many major cities including London, Tokyo, Hong Kong, Paris, Berlin, New York, Seattle, Dallas, Los Angeles, San Francisco, Milan, Chicago, Barcelona, Stockholm, Shanghai & Singapore.
Recent Assignments Include:


  • MD – Australian Fashion Company (300 stores) – $1 million plus package
  • Group CEO – International Retailer with 3 Australian Brands – $1 million plus
  • GM Retail – $3billion turnover – $750k plus
  • Regional Manager, UK, Hong Kong, Japan & China – $500k
  • COO – Australian Fashion Group – $400k
  • Head of Product – Fashion Chain – $320k
  • Finance Director – International Consumer Goods Retailer, European Head Office – $300k

Kerrie Connell | Operations Director

kerrie-connellKerrie has over 20 years recruitment experience. During this time Kerrie has specialised in: Operational roles, Property, Marketing, Fashion, Food, Cosmetics and Homewares.


In addition to the above, Kerrie has also recruited hundreds of roles in sales and marketing, particularly in the building, hardware, and FMCG sectors.


Kerrie now manages the overall efficiencies & performance of Trak Recruitment. She is mentor and coach to all staff across Sydney and Melbourne and to our sister company, Scarlett Recruitment. Kerrie is also responsible for our culture and reward and fosters an environment that creates support, guidance & appreciation for our staff.


Kerrie holds the following qualifications:


  • National Association of Personnel Consultants – Diploma
  • Diploma in Personnel Management
  • Business Administration Diploma – Australian Institute of Management
  • Member – Australian Institute of Management

Belinda McPhee | HR Consulting Director

belinda-mcpheeBelinda McPhee is the Managing Director of Trak HR Consulting, a specialist HR and Management Consulting business, providing outsourced HR support for local and international retailers. Belinda has over 20 years experience in Human Resources and has held senior HR Director level positions for several leading International and Australian Retailers. Supporting her is a team of consultants, across offices located in Sydney and Melbourne.


Trak HR Consulting focuses on practical and pragmatic ways to apply HR expertise to businesses to increase productivity, maximise people performance, reduce staff turnover and ensure positive commercial outcomes.


Belinda has led the HR agenda and worked with Boards and Executive teams across different retail and wholesale formats and brings experience from Supermarket, Department Store, Pharmacy, Telecommunication, Entertainment, Apparel, Fashion, Accessories and Beauty. She has both B2C and B2B experience and has been involved in many differing retail formats and arrangements from Franchise, Partnerships, Third Party, International, Company Owned Store, Specialty, Big Box, Concession and Online retail with both local and international retailers.


In addition to delivering commercially focused HR Strategies, she has also been responsible for specialist HR strategies for Start Up, Merger and Acquisition, Turnaround and Divestment initiatives. She has studied Strategic Human Resource Management at the Australian Graduate School of Management and also brings knowledge from postgraduate studies in Commerce and undergraduate studies in Communications.


Outside of work, Belinda enjoys travelling with her husband and has hiked on nearly all continents. She balances her career with caring for her two small daughters.


Belinda is proud to be an Ambassador for Good Beginnings Australia, in additional to her pro bono work towards employee engagement and business transformation for GBA. She is also non executive director of the Good Beginnings People Board Sub Committee.

Monique Hope | Regional Manager

monique-hopeMonique’s career experience in retail spans over 22 years and 3 countries. With a background in sales, service, training, education and management across the fashion, beauty & cosmetics sectors she brings a wealth of experience with her. Originally from QLD, Monique started her career in beauty & cosmetics but quickly branched into store management and then moved into multi site management.


Monique travelled abroad setting up stores in the beauty industry in Asia for several years. Moving back to Australia Monique then used this experience to work with several prestige brands focusing on business development, training and education. This naturally led Monique to owning her own business before being offered an opportunity to roll out a franchise business model across Australia and NZ. After giving birth to her son Zavier, she then moved into big box retailing with David Jones. This led to a relocation to Melbourne before returning to Sydney as a Store Manager.


The opportunity to enter the recruitment industry with Trak Recruiting has allowed Monique to utilise her skills and experience but also advance her career into a new area. Her focus within Trak is multi-site to general management within operations across specialty and big box retail.


In line with her passion to learn as much as she can, Monique has also spent the last 10 years devouring courses that have continued to develop and improve her understanding of business and people. With a keen interest in human behaviour this has influenced her course selection and supports her role in candidate selection and placement.


Recent Assignments include:


  • District Manager – Big Box Retailer – $170K package
  • National Sales Manager – Designer Label – $130K package
  • Group Property & Leasing Manager – Global Fashion Label – $220K package
  • State Manager – Foreign Exchange – $115K package
  • Category Manager – Designer Label – $150K package
  • Big Box Store Manager – $120K package
  • State Manager – Fashion Accessories – $100K package
  • National Retail Manager – Women’s Fashion – $130K package

Gareth Loveys

With a background in sales, customer service and team management, Gareth commenced his career in retail recruitment in 2006 with one of London’s premier retail and fashion specialist agencies. Combining day-to-day hands on recruitment as well as the management of a recruitment team, Gareth worked with some of the UK’s best known high street names, from fashion to electrical, lingerie to office supplies and footwear to storage.


Gareth’s constant drive to impress both clients and candidates alike has seen him succeed across a variety of retail roles. Some of the sectors Gareth has had success in include:


  • Retail Operations, including Store Management & Regional Management
  • Buying and Merchandising
  • Marketing & PR
  • Ecommerce
  • Supply Chain & Procurement
  • HR & Training

Gareth strongly believes that the secret behind a successful recruitment consultant is the ability to listen. Whether it’s taking a job brief from a client or understanding the needs of a candidate, only by listening will you be able to make that perfect match.


Recruitment is something that Gareth takes very seriously and he is fully aware that clients will only return for repeat business if the service they receive is of the very highest standard. Combine this with the fact that Gareth loves his job and you have a winning combination!


Recent assignments include:


Area Manager – Footwear – $80,000
Store Manager – Big Box retailer – $100,000
Visual Merchandiser – Non Fashion – $65,000
Marketing Manager – Sporting Apparel – $120,000
Head of Retail Operations – Variety Discount – $230,000
Department Manager – Big Box retailer – $65,000

Carolyn Heyward

Carolyn_Heyward_121x138pxCarolyn commenced her retail career over 20 years ago in management within the department store environment of Daimaru – in the Women’s Youth area, where she remained for two years. An opportunity to progress presented itself and she accepted an Assistant Manager role with Katies (then Coles Myer). It was here that she was selected to complete the Retail Management Certificate and was quickly promoted to Store Manager at Southland. From here she was promoted to manage the flag ship store at Chadstone. A decision to move on lead Carolyn to take up a Store Manager role with Sportsgirl where she remained for the next few years.


Her passion and interest for all things Retail, saw her move into head office at Chain Reaction where she spent time as an Assistant Buyer across Womenswear for the next three years. After which time Carolyn accepted a role back at the Sportsgirl Group and remained as an Assistant Buyer for David Lawrence for a further two years.
Her next role was as Product Co-coordinator in Jacquie E within The Just Group where she worked in the design, fit and production processes for the Career Suiting area.


A return to the Just Group in 2008 as the Buying Office Trainer involved Carolyn with all brands –  Portmans, Dotti, Peter Alexander, Jacquie E, Just Jeans, Jay Jays and Smiggle – where she was  responsible for the induction and training of Supply Co-coordinators, Product Co-coordinators ,Buyers and the then CMT division for the vertical production team.
With knowledge and expertise established in the Retail Buying Office environment and Vendor Compliance area, Carolyn was promoted to the Production | Supply Chain Analyst. Here she managed all buying office, critical path and Supply Chain functions working closely with the Merchandising, Planning, Operations and Supply Chain, Stock inventory, IT and Sourcing departments.


Carolyn sees the recruitment industry as a great opportunity to use her Retail Operations and Retail Head office expertise in a new way by focusing on roles such as Store Managers, Assistant Store Managers, Visual Merchandising, Buyers, Assistant Buyers, Product Coordinators, Supply Co-ordinators, Planning, Stock Inventory and Supply Chain and Operations.



Bryana Duval


Bryana brings 10 years customer service experience, 7 of those being specifically in the Fashion Retail space.


Her retail career commenced when she started working for a family owned surf company in South West Sydney as a Sales Assistant.


Throughout her time here , she was promoted on several occasions initially working in and then in fact managing all 5 stores. During her last 2 years Bryana took charge of the company’s largest store whilst at the same time working closely with the General Manager across all avenues of the business. Including but not limited to; visual merchandising, buying, staff training, development and internal recruitment.


Looking for a busier environment, Bryana then joined Flight Centre Travel Group working as a Travel Consultant at several Sydney city sites.  In addition to the fast pace, she feels the role taught her the importance of repeat and referral business through providing a superior level of customer service to every single customer who walks through the door. Bryana was awarded 3 international travel trips allowing her to experience some of what she was selling first hand.


Her decision to join the recruitment industry allows Bryana to combine her love of working with people with her retail experience and passion for customer service. At Trak Recruiting her focus is on store management roles, particularly within the fashion, lifestyle and sporting brands.

Melody Bleakman


Melody commenced her retail career as a Store Manager with River Island in the UK and has 25 years’ experience within retail across Australia and Europe. She has had extensive HR and Training experience for companies such as Gap, The Nuance Group, Polo Ralph Lauren UK and SABA and Sportscraft. Melody has a working knowledge of the full Employee life cycle, best practice, current Employment Legislation and compliance requirements, in addition to Work Health and Safety legislation requirements.
At Trak HR Consulting, Melody’s focus has been on:

  • HR Effectiveness Audits with tailored recommendations for clients
  • Workplace Health and Safety Audits and implementation of requirements on-site
  • HR/Work, Health & Safety Policies and Procedures, creation and updating
  • HR advice to clients across the employment life cycle. E.g. Employee relations issues, Modern Awards &National Employment Standards ( NES) interpretation
  • Research papers regarding HR best practice/compliance/legislation for client’s information. E.g. 457 Visa, Government funded training, China and UK Employment legislation, Diversity
  • National Exit Interview Project
  • National Employee Engagement Surveys

Rachel Walker


Rachel WalkerRachel has over 7 years’ experience in retail and HR, complimented by a Bachelor of Business degree at UTS. Upon graduating Rachel moved into HR at Bras N Things and has spent the last 3 years in HR specialising in recruitment, e learning, health and safety. Having come from an in-house HR role, Rachel understands importance of HR role in achieving business objectives.


Since joining Trak HR Consulting, Rachel’s focus has been on:

  • National Exit Interview Project
  • Competency Framework Development- stores, warehouse and head office roles
  • HR tool development eg. retail interview guides
  • Developing an Employment Value Proposition
  • Developing a National Employment Brand
  • Salary benchmarking
  • HR systems implementation

Kathleen McGrath

I thoroughly enjoy the challenge and excitement of helping people…

Possessing a proven record of client retention, I’m able to quickly understand the mission, vision and values of an organisation. My extensive sales experience is the result of well developed skills in marketing, project and personnel management. I have achieved awards for excellence in Customer Service and Sales Management across multiple industries.

I’m a customer-focused professional with a disciplined and dedicated work ethic. I’m a motivated and confident manager with exceptional multi-tasking and organisational skills.

I grew up in Sydney and am an enthusiastic promoter of its lifestyle benefits, its family-friendliness and its economic prospects. A keen community volunteer, sports lover and traveler, my energy and outlook on life is positive and maybe even a little infectious.

Here at Trak, I recruit candidates with Retail Sales experience at Area, Regional and National Manager level across Fashion and FMCG. Please feel welcome to contact me for a confidential conversation.

Tom Shapland

Originally from the UK Tom migrated to Australia – initially on a working holiday – and kicked off his career in one of the toughest of sales sectors – door to door. Having achieved individual success, he spent 2 years leading and managing a team proficient in face to face sales across all states of Australia. Gaining valuable experience across sales and account management, continually driving and delivering high levels of customer service, budgeting and account analysis, running work functions and events, leadership skills and team recruitment.

After consistently achieving targets and goals within face to face sales, Tom decided to take the next step in his career and specialise within the recruitment industry, initially in the IT sector. Tom quickly built a solid network and was highly successful within the project management and senior leadership space.

Having made the decision to relocate to Melbourne Tom wished to combine his passion of sports, fashion and retail with the recruitment skills and success he was enjoying so joined Trak Recruiting. Specialising in sourcing talented State, Store, ASM Managers and Sales professionals for roles across Victoria, SA, WA, Tasmania and New Zealand.

Working at Trak

The staff at Trak have either a background in recruitment (in a variety of sectors) or have achieved success in the industries we recruit in – fashion and/or retail. Whilst our core values give an indicator of what’s important to us, the staff working here add a number of other words to describe our culture such as “fun”, “genuine”, “caring”, “generous”, “proud”, “team focussed” and “professional”.


Indicative of our culture is the fact that we’ve had people join us from a number of well known recruitment companies both locally and internationally including Europe, the UK and USA. We work hard and take what we do very seriously but have fun and don’t take ourselves too seriously. We believe in the ongoing development of our team along with real reward & recognition.


The common elements are a love of working with people, an eye for detail, a competitive but professional nature, an appreciation of quality and customer service and a desire to be the best and the ability to have fun in a team environment.


We understand the confidentiality your enquiry deserves and treat every approach to join our team with enthusiasm.


To chat a little further please contact Garry Connell on (02) 9232 1710 or email garryc@trakrecruiting.com